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CAMPAIGN
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HK Economic Journal
10th Anniversary of HK Handover Campagin
Accomplishment
Taking advantage of the special occasion, we reinforced the leading position of the financial newspaper through showcasing a spectrum of quality views expressed by the editorial team and columnists on important issues in the first ten years after the handover.
Role
As creative strategist and executor.
Hairy Crab Campaign_Print
East Ocean Gourmet Group
Hairy Crab Campaign_Print
East Ocean Gourmet Group
Hairy Crab Campaign_Billboard
East Ocean Gourmet Group
Hairy Crab Campaign_Print
East Ocean Gourmet Group
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East Ocean Gourmet Group
Hairy Crab Campagin
Accomplishment
We rebranded the online bookshop to align with its latest business goals.
Role
As creative strategist and executor.
GP Batteries Global Campaign
GP Batteries Global Campaign
GP Batteries Global Campaign
GP Batteries Global Campaign
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GP Batteries
Accomplishment
We succeeded in creating market demand for a revitalisation project of an industrial building.
Role
As creative strategist and executor.
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print ad (H)
print ad v3 outline 2
print ad finalH
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HK Economic Journal
Sustainable Seafood Project
Accomplishment
We formulated and executed a dynamic communication approach leading to a record-breaking increase of reach to FB users with strong click-through rates and positive engagement.
Role
As creative strategist and executor, including KOL invitation.
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HK Economic Journal
Accomplishment
We helped a B2B market leader extend their reach to consumer market.
Role
As creative strategist and executor in Hong Kong and Korea.
ad_stock_book
顧小培吃出生機 copy
ad_bookprize
ad_stock_book
1/5
HK Economic Journal
Accomplishment
We not only saved the company from a fatal accident but also identified a new business model for future operation that lasts until today.
Role
Crisis management, brand repositioning and communication strategy, including new cable car VI design and new slogan.
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