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CAMPAIGN

HK Economic Journal

 

10th Anniversary of HK Handover Campagin

Accomplishment
​Taking advantage of the special occasion, we reinforced the leading position of the financial newspaper through showcasing a spectrum of quality views expressed by the editorial team and columnists on important issues in the first ten years after the handover.
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Role

As creative strategist and executor. 

East Ocean Gourmet Group

 

Hairy Crab Campagin

Accomplishment
​We rebranded the online bookshop to align with its latest business goals. 
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Role

As creative strategist and executor. 

GP Batteries

 

Accomplishment
We succeeded in creating market demand for a revitalisation project of an industrial building. 
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Role

As creative strategist and executor. 

HK Economic Journal

 

Sustainable Seafood Project

Accomplishment
We formulated and executed a dynamic communication approach leading to a record-breaking increase of reach to FB users with strong click-through rates and positive engagement.
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Role

As creative strategist and executor, including KOL invitation. 

HK Economic Journal

 

Accomplishment
We helped a B2B market leader extend their reach to consumer market.
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Role

As creative strategist and executor in Hong Kong and Korea.

HK Economic Journal

 

Accomplishment
We not only saved the company from a fatal accident but also identified a new business model for future operation that lasts until today.
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Role

Crisis management, brand repositioning and communication strategy, including new cable car VI design and new slogan. 

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